An asset that is often overlooked by many providers of SEO services is the inherent value of the clients brand reputation. Albeit not the easiest of assets to monetise if the clients company is a very small business but, one worthy of the deployment of resources when the potential ROI is taken into consideration.
Being intrinsically linked to the interpretations of the level of service/product quality received by consumers who are often quite fickle the, value of a company’s brand reputation can be assessed as somewhat volatile at times. However with the application of the most appropriate SEO strategy and reputation management techniques what value there is can be monetized.
Brand Monetization Tips
1. Make follow up calls to customers; encourage them to submit online reviews about their experience with the company.
2. Utilise social media networks to bring attention to positive feedback posted by satisfied customers, be sure to mention the brand name in all posts.
3. From the customer reviews create testimonials and publish them on the company website.
4. As well as publishing snippets of testimonials on the home page of the website create a separate landing page with a unique url to display all testimonials in full.
5. Promote the testimonials landing page in social media networks.
6. Contact the main trade journals in your niche; negotiate a discounted package for a sponsored editorial and banner ads on their website and newsletter. Remember the banner design must firstly communicate the brand name not the companies product.
About The Author:
Charles Brown is Director of Online Acquisition at Gtec Media Ltd