In this course you will be given one to one tuition via Zoom/Google Meet. Each lesson lasts 60 minutes where you will share screens with your tutor, work with live websites and online documentation. On completion of the course modules you will have gained a high level of proficiency in the application of Technical SEO and have the knowledge to develop and implement solutions to fix technical problems on a website which is under performing in Google or Bing.
Course Description
We will delve deep into the foundational aspects of search engine optimization that go beyond content and keyword strategies. Technical SEO focuses on the behind-the-scenes elements that are critical for ensuring your website is accessible, fast, and easily understood by search engines.
This course will cover essential topics including website architecture, crawling, indexing, mobile optimization, user experience (UX), page speed, schema markup, voice search and log file leveraging. You will learn how to identify and fix common technical issues, implement best practices, and utilize tools that can help improve your site’s performance and visibility on search engine results pages (SERPs).
By the end of this course, you will have a comprehensive understanding of how to create a technically sound website that supports your broader SEO efforts, enhances user experience, and drives organic traffic. Let’s get started on optimizing your site from the ground up!
Course Modules
Improve Site Speed
Measuring Site Speed
Understanding The Workings of Strategies Available to Improve Site Speed
Completion time: 4.5 hr
Module fee: £239 +vat
Enhance Mobile Optimization
Understanding Responsive Web Design
The Pro’s and Con’s of Accelerated Mobile Pages (AMP)
Making Navigation Mobile Friendly
How to Optimise Content for Mobile
Implementing Mobile First Indexing Strategies
Understanding The Workings and Benefits of Progressive Web Apps (PWAs)
Optimize Crawlability and Indexability
Completion time: 9.5 hr
Module fee: £529 +vat
Enhance User Experience
Create Engaging and Readable Content
Improve Accessibility
Using Calls to Action (CTAs)
Visual Appeal
Managing a Content Calendar
Completion time: 5 hr
Module fee: £295 +vat
Optimize for Voice Search
Understand the Nature of Voice Search Queries
Local SEO
Create Conversational Content
Monitor and Analyse Performance
Completion time: 4 hr
Module fee: £220 +vat
Leverage Log File Analysis
Understanding Why Is Log File Analysis Important
How to use Log File Analysis Tools
Identify Search Engine Bots
Analyse Crawl Patterns
Analyse Returned HTTP status codes
Optimise Crawl Budget
Monitor and Refine
Completion time: 5.5 hr
Module fee: £300 +vat