In this course you will be given one to one tuition via Zoom/Google Meet with a SEO expert with over 15 years experience working in the search engine optimisation sector. Each lesson lasts 60 minutes where you will share screens with your tutor, work with live websites and online documentation. On completion of the course modules you will have gained a high level of proficiency in the application of Technical SEO and have the knowledge to develop and implement solutions to fix technical problems on a website which is under performing in Google or Bing.
Course Description
We will delve deep into the foundational aspects of search engine optimization that go beyond content and keyword strategies. Technical SEO focuses on the behind-the-scenes elements that are critical for ensuring your website is accessible, fast, and easily understood by search engines.
This course will cover essential topics including website architecture, crawling, indexing, mobile optimization, user experience (UX), page speed, schema markup, voice search and log file leveraging. You will learn how to identify and fix common technical issues, implement best practices, and utilize tools that can help improve your site’s performance and visibility on search engine results pages (SERPs).
By the end of this course, you will have a comprehensive understanding of how to create a technically sound website that supports your broader SEO efforts, enhances user experience, and drives organic traffic. Let’s get started on optimizing your site from the ground up!
Course Modules
Note: Completion times are approximate
Improve Site Speed
Measuring Site Speed
Understanding The Workings of Strategies Available to Improve Site Speed
Completion time: 4.5 hr
Module fee: £239 +vat
Enhance Mobile Optimization
Understanding Responsive Web Design
The Pro’s and Con’s of Accelerated Mobile Pages (AMP)
Making Navigation Mobile Friendly
How to Optimise Content for Mobile
Understanding The Workings and Benefits of Progressive Web Apps (PWAs)
Optimize Crawlability and Indexability
Completion time: 7.5 hr
Module fee: £430 +vat
Enhance User Experience
Create Engaging and Readable Content
Improve Accessibility
Using Calls to Action (CTAs)
Visual Appeal
Managing a Content Calendar
Completion time: 5 hr
Module fee: £295 +vat
Optimize for Voice Search
Understand the Nature of Voice Search Queries
Local SEO
Create Conversational Content
Completion time: 4 hr
Module fee: £220 +vat
Monitor and Analyze Performance
How to perform analysis of traffic & keyword ranking using Google’s Search Console
Interpreting data using Goolge Analytics
Completion time: 4 hr
Module fee: £220 +vat
Website Audit Tools
How to use a website crawler
Interpreting the crawled data
Backlink analysis
Completion time: 3.5 hr
Module fee: £200 +vat
